Surf factory outlets have sprung up all over the island in the past few years. Two of the biggest are along the Jalan Bypass Ngurah Rai, hard to miss on your way to Kuta’s Dewaruci roundabout from the airport. Most of them sell lower-quality products, and their store layouts can be a little tedious, offering ‘sale’ and ‘discount’ board shorts and surf-brand shirts.
Nevertheless, Bali has a selection of several serious signature surf stores that are not part of the regular pack. These special few offer not only top-quality, premium brand items, but also a variety of attention-grabbing side features – such as trendily designed interiors, dedicated surfboard shaping rooms, and delightful corners where board riders can enjoy their caffeine fix as well. Here are our top picks.
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Deus Warung of Simple Pleasures
This neat shop along Jalan Kayu Aya in Seminyak is an extension of the Deus Ex Machina in Canggu, the first Bali endeavour of the custom retro bike and big boys’ toys trademark hailing from Sydney. Housing a full range of Deus Ex Machina fashion items and bags, handmade bikes, custom motorbikes and functional retro surfboards, the warung (‘traditional roadside food stall’) features a spacious interior display, alongside a cafe that presents a menu of nibbles, sandwiches and good coffee blends. Have a wholesome chocolate brownie or banana muffin with your latte, and then amble around the detailed showcases inside checking out the rack of multicoloured surfboards against an ironwood wall backdrop, or a unique oversized fresco of a bike engine. In brief, it’s a great place for coffee, motorcycles, sandwiches, surfboards, bicycle tires, T-shirts, books and wax. You can also find other surf brands in store.
- Opening Hours: 07:00 – 20:00
- Location: Jalan Kayu Aya 32B, Seminyak
- Tel: +62 (0)361 735 047
Quiksilver Boardriders Cafe
Quiksilver Indonesia’s first Boardriders Café with its own unique Bali style is located on Jalan Legian, covering 500sqm of space where the legendary pub Peanuts used to be. Downstairs, you’ll be welcomed into the retail area, and there is also a coffee bar offering sandwiches and wholesome snacks and even a barbershop! An upstairs section is called The Snake Pit, a surfing memorabilia-filled hangout complete with a billiard table, ice-cold beer, big screen TVs, free Wi-Fi, and a deliciously varied menu of both Western and Indonesian fare open for breakfast, lunch and dinner. Surfing memorabilia fills the Snake Pit and includes old posters, photos from Bali, surfboards from Quiksilver legends including 1998 Pipeline Master Jake ‘The Snake’ Paterson and more. The ground level retail space is full of the latest and greatest equipment from Quiksilver, Roxy, DC, and Moskova, including exciting signature board shorts, bikinis, and accessories. You’ll also find Penny and Freedom Dolly skateboards, sunglasses, watches and sunscreen and Channel Island Kelly Slater and Dane Reynolds model surfboards. There is guaranteed to be something for every surfer, skater, extreme sports fan and fashionista, not forgetting everyone in between.
- Opening Hours: Café 08:00 – 21:00; Snake Pit 08:00 – 23:00, Barbershop 10:00 – 20:00
- Location: Jalan Legian 362, Legian
- Tel: +62 (0)361 761 838
Rip Curl Legian Memorial
One of Rip Curl’s landmark stores in Bali, this flagship on Jalan Legian is located near the memorial, hence its name, and one if its highlights is its special, nicely set up surfboard shaping room. Since its opening in 2011, Rip Curl is able to give surfers the opportunity to watch their board being shaped by some of the best shapers in the world and then test it in the epic conditions Bali has to offer. The new store also has a café inside serving healthy salads, sandwiches, juices and coffees; the ideal place to shop, refuel and hang out between surfs. Rip Curl’s brand-new concept store is the first of its kind to use local and sustainable building materials, giving the store a real Bali vibe. Inside, you will find cool stair rails enveloped in polished bamboo, and a traditional jukung outrigger hangs from the ceiling. The shaping room occupies a dedicated boards section upstairs where ready to surf boards of all shapes and sizes are stacked on display.
- Opening Hours: 10:00 – 22:00
- Location: Jalan Legian 62, Legian
- Tel: +62 (0)361 754 238
Drifter Surf Shop
Drifter is a totally different approach to a surf store, but one that is more aimed at surf culture and the soul of surfing, conceived by Jake Mackenzie and Tim Russo, two surfers who live in Bali and have worked extensively in the surf industry both in and out of the water. Now Drifter has gained popularity as the spot on Seminyak’s Jalan Kayu Aya for retro and cool, with a coffee bar and hangout area. Step inside and you will find independent works by artists that are redefining a culture and generation. It aims to represent a side of the surf culture not marketed to the masses. The brands you’ll find here are those based on creativity as their core foundation, and those that honour surfing for surfing. Boasting a coffee corner inside, Drifter is a place to chill and appreciate the fashion line of brands that you won’t find at regular stores in Bali, a large library of hand selected books, an impressive collection of retro surfboards, a myriad of collected memorabilia, and freshly ground espresso.
- Opening Hours: 09:00 – 23:00
- Location: Jalan Kayu Aya, Seminyak
- Tel: +62 813 374 052 33
O’Neill Store Oberoi
Surf, snow and lifestyle brand O’Neill landed in Indonesia a couple of years back, and opened its signature store on Seminyak’s Jalan Kayu Aya. Inside you’ll find surfer must-haves, hot bikinis and bathing suits for the ladies, and a collection of jackets, shirts and polos for guys. There’s also various other fashion accessories in store, such as backpacks, belts, caps, hats and flip-flops. But most of all, the wetsuits that feature UV protection from 30 to 50+ are surfers’ complementing gear in the water, and with the legendary brand on it, quality is guaranteed. You’ll also stumble upon some vintage prints that hark back to the old days of surfing, alongside artistic sketches and a head bust of the thick-bearded founder Jack O’Neill. Round-tailed retro surfboards also adorn the corners of this surf shop. There’s no other place on the island to check out the exclusive range from this celebrated surf brand, other than this flagship store in Seminyak.
- Opening Hours: 09:00 – 23:00
- Location: Jalan Kayu Aya 156B, Seminyak
- Tel: +62 (0)361-737839